That's a great question! You're right—digital printing has become incredibly popular, but offset printing is still a key player in many industries, especially when it comes to large print runs and superior color accuracy. One major trend is the integration of eco-friendly practices into offset printing. More printing companies, like GoPrint https://goprint.ae/, are adopting sustainable methods, using vegetable-based inks and recycled paper. This is not only better for the environment, but it also aligns with the growing demand for businesses to go green. Another interesting innovation is the use of advanced technology in the offset process, such as automated color control and online proofing systems, which have made the printing process faster and more efficient. Plus, offset printing is now capable of handling more complex materials, which is opening up new possibilities for packaging and promotional items. Overall, offset printing is definitely adapting, and it's exciting to see how it’s evolving!
